As any well-seasoned traveler knows, when visiting new cities, it is customary to respect the local customs and traditions of that city. The old saying, "When in Rome ..." still rings true. In Athens, however, this theory has gone to the dogs ... literally. Unless you've been living under a rock, you have no doubt heard of the University of Georgia's beloved mascot, Uga. If not, Uga is the white bulldog who appears in the movie, "Midnight in the Garden of Good and Evil." Haven't seen the movie? Well, surely you read he was voted best college mascot in the April 1997 issue of Sports Illustrated magazine? The point here is that Uga is big in Athens -- really big.

Actually, he is Uga VI and it was his father, Uga V, who appeared in Sports Illustrated. After nearly 10 years of service as the school's mascot, Uga V began suffering from disabling arthritis, which interfered with his somewhat hectic schedule. On Sept. 7, 1999, just prior to the Georgia vs. Alabama football game, the proverbial torch was passed from dad to son when Uga VI officially assumed responsibility as the University's mascot. As he took the field, more than 85,000 fans chanted, "Damn good dog."

Uga VI, whose given name is "Whatchagot Loran" after sports announcer Loran Smith, is much more than a cute face on the field. This proud pooch embodies the spirit that inspires countless UGA football fans. That's a rather large responsibility for a canine, and Athenians honor the bulldog with a devout following. His likeness has been immortalized on countless hats, flags, buttons, cups, magnets, credit cards, license plates and even sterling-silver cuff links. On game days, "Dawg" fans display their paraphernalia with pride.

Frank ("Sonny") and Cecelia Seiler, of Savannah, Ga., have been the proud owners of all six generations of Ugas. With his premiere in 1956, Uga I was an instant hit with fans and players alike. Since that year, each of his heirs has become a major part of the university's heritage. When the time comes for one Uga to retire, it is Cecelia who, with a discerning eye, decides which pick of the litter will be the successor. In performing this important task over the years, she has learned the smaller dogs are easier to handle. This is a wise choice, as the reigning mascot must endure thousands of photo shoots, presentations and sporting events. The smaller the dog, the lighter he is to hold.

There are some privileges that come with being America's most famous bulldog. During games, Uga can often be seen on the sidelines, relaxing in his climate-controlled doghouse. If the weather is particularly warm, which is usually the case for the first few home games, this hound of hounds enjoys resting his haunches on large bags of ice. In addition to these "cool" perks, Uga enjoys unparalleled attention, which is quite evident whenever he makes an appearance. Cheerleaders dote on him. Throngs of adoring fans attempt to pet him at every turn, and mothers even push their children near in hopes of a friendly lick. The effect this dog has on his fans is mesmerizing.

As any true Uga fan knows, one of the most unique aspects of the University of Georgia is located near the main gate, in the south stands of Sanford Stadium. Here, under marble epitaphs, lie Uga VI's five predecessors (sadly, Uga V died just two months after his son's inauguration). Before each home game, in a somber and touching tribute, flowers are placed on each of the graves in remembrance of those fearless mascots who have seen UGA through nearly 50 years of history.

So, if you wish to have a pleasant stay in Athens (and leave fully intact), never refer to Uga VI as "that dog" or "mutt." Enjoy the city. If you get a chance, attend a UGA football game and take pride in joining more than 86,117 Bulldog fans in cheering, "Goooooo Dawgs! Sic 'em! Woof woof woof!"