The exhibit, "America Through the CBS Eye," features memorable images taken by CBS photographers as far back as 1928. It will augment the museum's permanent display, "John F. Kennedy: The Exhibition," which is the largest collection of Kennedy artifacts in the world.

The CBS collection of 140 black-and-white photographs shows how 20th-century entertainment has evolved -- from the days of vaudeville to the ages of radio, movies and television. Featured subjects in the photographs include Frank Sinatra, Elvis Presley, Marilyn Monroe, Jackie Gleason, Bing Crosby, Laurence Olivier, the Beatles and Bette Davis. There also are images from such classic TV series as "The Honeymooners," "I Love Lucy" and "All in the Family."

Viewers will see George Gershwin composing in his apartment (1934) and George Burns and Gracie Allen performing for a radio audience (also 1934), as well as Elizabeth Taylor and Mickey Rooney backstage at "Lux Radio Theater" (1947) and Kate Smith serving cake to Babe Ruth (1938).

Curating the display is John Filo, manager of photo operations for CBS. Formerly of Newsweek and Sports Illustrated, Filo won the 1971 Pulitzer Prize for Photography. That honor was for Filo's famous image of a Kent State coed kneeling over a fellow student who had been shot and killed by the National Guard during Vietnam War protests.

Admission to both the CBS exhibit and the Kennedy exhibit and its 20 galleries will be $13.95 for adults, $12.95 for seniors 65-plus, $7.95 for college students, $5.95 for children 6-18 and free to children under 6. For the CBS display only, costs are $4 for adults, $3 for students 6-18 and free to children under 6.

"America Through the CBS Eye" will run at the Florida museum through Dec. 31.

The Florida International Museum, a Smithsonian Institution affiliate, is located at 100 Second Street North in downtown St. Petersburg. For more information, call 1-800-777-9882 or (727) 822-3693, or visit the museum's Web site at www.floridamuseum.org.